BRANDING II | LOGO
After an investigation of past typographies we arrived at a design that conveys a timeless yet elegant style, the definition of a vintage emblem. more»
FOOD I | MENU
Our menu carries on the simplicity, flavor and authenticity of the characteristic fare served in Mexican cantinas throughout the country. more»
BRANDING I | IDENTITY
The project’s graphic identity draws on Mexico’s Empire and Revolution era and reinterprets elements from our country’s traditional bars and restaurants. more»
CANTINA TOUR II | ELEMENTS OF A CANTINA
There are certain elements in a cantina that simply add to its unmistakable character, such is the case of the ever-present eaves, domino tables, checkered floors and a grand bar in the main hall.
The recurring existence of these elements helped us gain a better understanding of the function, operation and service that needs to be provided in such establishments. more»
CANTINA TOUR I
As part of our effort to reimagine the original cantina, and as an essential step in our investigation, we have visited and studied a series of key spots in Mexico City. more»
(1)La Opera (2)El Bosque (3)El Mirador (4)El Leon de Oro (5)Bar Mancera (6)La Mascota (7)Tenampa (8)La Montejo (9)El Salón Corona (10)La Polar (11)Salón Niza (12)La Covadonga (13)El Nivel (QEPD) (14)La Autentica (15)La Colonial (16)La Guadalupana (17)Novo´s (18)Rio de la Plata (19)La Universal (20)La Bravia (21)La Bipolar (22)La Camelia (23)La Faena (24)La Belmont (25)La Transatlantica (26)La Potosina (27)La Puerta del Sol (28)El Tio Pepe (29)La Peninsular (30)La Providencia
Next to the cantina, a new gourmet deli will open its doors to local costumers interested in taking home the high-end Mexican products used to prepare the dishes served in the restaurant.
CREDITS
LA IMPERIAL
Restaurant 2011
Location: Mexico City
Interior Architecture: MYT Diseño
Andres Mier y Terán / Carlos Mier y Terán / Gabriel Lopez Morton / Dulce Cruz / Iván Ortiz
Construction: MYT Diseño
Gabriel Lopez Morton / Guillermo Lomeli
Branding: MYT Marketing
Regina Galvanduque / Carl Forssell / Aliare
BRANDING III | TEQUILA AND MEZCAL
La Imperial will serve a great variety of tequilas and mezcales, including a brand specially developed for our restaurant. more»
BRANDING IV | PRODUCT DESIGN
As part of our marketing strategy, the design of our staff’s uniforms evokes the spirit of 19th- century Mexico. A classical vest and bow tie will not only bring a sense of consistency within our restaurant’s image but will convey a message of service and professionalism to our guests. more»
BRANDING V | PRODUCT DESIGN
Matches, souvenir pins, domino sets, and other table games are among the products that our guests will be able to take home or buy in our store.
ARCHITECTURE II | FURNITURE
Just like a cantina that has witnessed great change through time, La Imperial will be furnished with a line that will transmit a sense of transformation, inspired by different moments in the history of our country.
CANTINA TOUR III | NATIONAL PRIDE
Our main goal in the development of this branding concept was to achieve an atmosphere of national pride in an effort to keep the history and meaning of Mexican cantinas alive. more»
FOOD II | DISHES TO SHARE
Our menu includes a great list of small dishes that are ideal to be shared, such as….
CANTINA TOUR IV | MEANING
Typical cantinas are usually decorated in a specific theme. While some owners prefer soccer or bullfighting paraphernalia, La Imperial will display the history of Mexican cities by having its walls covered in historical urban plans, archival photos, antique flags and other elements that will transmit nostalgia for the past and pride for our rich culture.
